Fulfilled by Amazon vs. Amazon Marketplace and shipped via Prime Shipping.

As social media use becomes the norm for brands both large and small, one constant that everyone struggles with is brand identity on...

I know I’ve been a bit cagey about what I’ve been up to the last two months, but the time has come to share the great news! I’m joining...

A lot of ink has already been written about why Old Spice owned the Internet last week, and I don’t want to rehash the various aspects...

We’ve all heard the adage: Content Is King. With social media the discussions/ tips abound about creating content people want to engage...

When I talk to marketers about content creation and value exchange in the social space, I like to make the analogy that in order to shift...

As was only a matter of time, a debunker has arisen from the marketing world to take on the "Influencer" theory, which was brought to...

Taglines have always played an important role in distilling a brand’s essence into a short and memorable phrase that hopefully resonates...

During brand planning one of the first things you do is develop, and/or analyze the SWOT. You look at the company's strengths, its...

Spike Jones at The Daily Fix has a good post up titled: Further Proof Traditional Advertising Is Losing It's Grip. Spike points to the...

I used to be a prolific online shopper when I lived in the States. I was one of bluefly’s first customers and used to get a big box at...

I have a big problem with sloppy generalizations. Each time I come across one I get ticked off. Unfortunately once I get into that...

Starbucks Coffee recently found themselves in the position of revoking a coupon they distributed to employees in the Southeastern US, as...

One of the first rules of interacting and engaging with your customer is actually knowing who they are and what they think about your...

Leave it to a fake anchor on a comedy network to provide a great example of TV/ Internet integration done right. Stephen Colbert & The...

In a bold move sure to please gamers and artists alike, Microsoft will release a consumer version of their Xbox game design software this...

Brand pioneers Nike and Apple announced a new partnership which enables consumers to track their distance while running on their iPod....

Adidas wrapped up a viral, podcasting campaign that is an interesting expression of targeting a niche audience and hoping the word...

Steve Rubel has a piece up that illustrates the basic principles I’ve been evangelising about for some time now: Using media & mediums to...