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(3i): innovate. integrate. ignite.
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Managing expectations: the passion of ideas vs. the passion for brands in social media
Social media is taking people powered organizing to a new level – the relative ease, speed, and agility with which groups of like-minded...
tamera
Dec 6, 20083 min read
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Twitter: insight, engagement, affinity and stepping outside the echo chamber
I’ve been using Twitter for what feels like forever, but is probably closer to 18 months (internet years are the new dog years), and as...
tamera
Nov 24, 20084 min read
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SustainabilityCamp Toronto 2008 is here!
I am so pleased to announce that SusCamp ‘08 is happening this November 16, 2008 from 8am-5pm at the Centre for Social Innovation in...
tamera
Oct 10, 20082 min read
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What’s so ’social’ about product pitches?
Or when did social media become all about online PR? As things have evolved these last two+ years in the digital social space one thing...
tamera
Aug 15, 20083 min read
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Book Review: Join the Conversation
When publishing “Join the Conversation“, Joe Jaffe decided to take a collaborative approach to it’s marketing (dubbed “UNM2PNM” or “Using...
tamera
Mar 22, 20084 min read
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Everyone has something to talk about…
When I talk to marketers about content creation and value exchange in the social space, I like to make the analogy that in order to shift...
tamera
Mar 12, 20081 min read
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WOM vs Advertising, or, it’s always been about integration
As was only a matter of time, a debunker has arisen from the marketing world to take on the "Influencer" theory, which was brought to...
tamera
Jan 29, 20084 min read
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Change of scenery? Change of community.
Since moving back to Toronto in late 2001 I’ve moved around quite a bit. Part of it was born of a desire to rediscover my hometown after...
tamera
Jan 11, 20082 min read
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Twitter me this… is your signal getting lost in your noise?
As the great Twitter debate continues to rage on (and on), I get the feeling we’re missing a key point of what true connections and...
tamera
Dec 13, 20074 min read
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The great viral swindle?
I was hesitant to weigh in on the latest kerfuffle raised by the recent TechCrunch post, frankly, because I knew all of these black hat...
tamera
Nov 27, 20075 min read
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Just because you can, doesn’t mean you should…
The rules haven’t changed THAT much. Molson has pulled it’s Facebook advertising campaign after public pressure and denunciations accused...
tamera
Nov 26, 20073 min read
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Will there be a bubble for Web 2.0?
Lately, although supremely busy with client work, an upcoming move, and speaking engagement at the beginning of December, there has been...
tamera
Nov 9, 20072 min read
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Windsor could turn a negative into a positive
Driving around Windsor last weekend was pretty depressing. Empty new car plants; too many fast food and big box shops to fill in the...
tamera
Sep 16, 20072 min read
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The smiley turns 25 this year :)
The venerable mainstay of IM conversations and emails will celebrate its 25th birthday in September. I have a love/ hate relationship...
tamera
Mar 13, 20071 min read
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Who do you “trust”?
Collin at RadicalTrust.ca has a good post up about, well, radically trusting your customers. I have another post noodling around in my...
tamera
Feb 20, 20072 min read
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Giving the consumer a seat at the table
During brand planning one of the first things you do is develop, and/or analyze the SWOT. You look at the company's strengths, its...
tamera
Feb 6, 20072 min read
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The President of India has a question
I love this. It really speaks to the ability of the internet to create a global community; building on each others thoughts, experiences...
tamera
Jan 16, 20071 min read
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The ‘cult’ of The Hip: the music, the community, the integration
I’ve been meaning to write about this community engagement success story for a while now, but haven’t gotten around to it yet. It’s one...
tamera
Dec 17, 20063 min read
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The changing anatomy of my online behaviour
Over the last 2 weeks I’ve noticed something about my online habits – they were being driven by primarily offline stimuli or personal...
tamera
Nov 20, 20062 min read
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The United Nations makes social media a priority
In their Millenium Campaign to eradicate poverty, the UN is actively & innovatively engaging in the social media space. In order to reach...
tamera
Oct 9, 20061 min read
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