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tamera
Jul 12, 20211 min read
Social Media Privacy Check-Up: 11 years later
As I was browsing my YouTube “watch later” list I came across this video interview with Mitch Joel, Don Tapscott and myself on TVO Docs...
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tamera
Jun 1, 20212 min read
IR: Pandemic Reality - Burnout
This is the second in a four-part series about our integrative reality, and some suggestions for how to deal with it, during the...
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tamera
May 16, 20211 min read
Professional Development: Pandemic Edition
In professional news, or, how I spent my lockdown’s, I’ve been on a certification journey in three separate fields – psychology, digital...
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tamera
May 13, 20213 min read
IR: Pandemic Reality – Boredom
This is the first in a four-part series about our integrative reality, and some suggestions for how to deal with it, during the...
19 views0 comments
tamera
Mar 7, 20071 min read
ICE Conference in Toronto
Alas, it has been a while since I got a post up here and for that I apologize. I can only say that it’s been a whirlwind three weeks with...
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tamera
Feb 6, 20072 min read
Giving the consumer a seat at the table
During brand planning one of the first things you do is develop, and/or analyze the SWOT. You look at the company's strengths, its...
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tamera
Dec 1, 20063 min read
And now for a little perspective…
I have a big problem with sloppy generalizations. Each time I come across one I get ticked off. Unfortunately once I get into that...
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tamera
Oct 10, 20063 min read
GooTube opens the door to deep content
A lot has been written in the past couple of days surrounding the Google purchase of YouTube for $1.65 billion in stock, so I won’t...
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tamera
Aug 25, 20062 min read
Colbert gets TV/ web integration
Leave it to a fake anchor on a comedy network to provide a great example of TV/ Internet integration done right. Stephen Colbert & The...
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tamera
Aug 23, 20062 min read
Xbox dives into UGC
In a bold move sure to please gamers and artists alike, Microsoft will release a consumer version of their Xbox game design software this...
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tamera
May 24, 20062 min read
Are 1 million people still an exclusive community?
So Harvey and Bob Weinstein have just made a significant investment in aSmallWorld.net, an exclusive, invitation-only, social network...
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tamera
May 23, 20061 min read
Email content use in a blog world
There has been a lot of chatter recently about what is on or off-limits in blogging (this also seems to be a hot topic among PR folk when...
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tamera
May 16, 20061 min read
mesh conference today & welcome!
Ahh, the joy of a first post! Welcome to my new interactive and integrated marketing blog where change is a good thing and Web 2.0 isn’t...
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