In professional news, or, how I spent my lockdown’s, I’ve been on a certification journey in three separate fields – psychology, digital...

Do you have kids? Are you a 5-screen household? If so, you aren’t alone. That’s the number of screens (TV, mobile, tablet) that the...

This June 8 & 9th the Search Engine Strategies conference will return to Toronto. I had the pleasure of speaking at the event in 2007 and...

Recently there’s been a heated exchange between RichardatDell and Amanda Chapel on Twitter regarding the lines between personal and...

Or when did social media become all about online PR? As things have evolved these last two+ years in the digital social space one thing...

As the Social Media Press Release reaches its second anniversary an interesting study was released recently by PR Week that gauges where,...

When publishing “Join the Conversation“, Joe Jaffe decided to take a collaborative approach to it’s marketing (dubbed “UNM2PNM” or “Using...

Yes, I am speaking "blasphemy". I am sick of iTunes and am seriously considering going back to using Windows Media Player as my default...

Over the last 2 weeks I’ve noticed something about my online habits – they were being driven by primarily offline stimuli or personal...

In their Millenium Campaign to eradicate poverty, the UN is actively & innovatively engaging in the social media space. In order to reach...

The box office disappointment, and subsequent rear view mirror gazing, of Snakes on a Plane opening weekend should really come as no...

Leave it to a fake anchor on a comedy network to provide a great example of TV/ Internet integration done right. Stephen Colbert & The...

I’m not surprised Nissan would come out in favour of increased spend online and in alternative mediums vs. traditional broadcast. They’re...

There are a couple of complimentary pieces up by two Canadian blogging journalists, Mark Evans and Mathew Ingram, which, in their own...

Check out this cool new Wiki that brings Google Earth, consumer generated content, reference sources and collaboration together…...

Adidas wrapped up a viral, podcasting campaign that is an interesting expression of targeting a niche audience and hoping the word...

Steve Rubel has a piece up that illustrates the basic principles I’ve been evangelising about for some time now: Using media & mediums to...

Ahh, the joy of a first post! Welcome to my new interactive and integrated marketing blog where change is a good thing and Web 2.0 isn’t...