With the constant drumbeat of the need to track feedback and respond within social networking channels online it is not surprising that...

Tonight on Twitter while I was following the Third Tuesday Toronto (yes, held on a Monday) tweets, I was also watching a debate between...

As the social space begins to mature and more attention is paid by marketers on how you can provide some type of measurement on your...

As part of my presentation at Search Engine Strategies NY this week, I talked about how social bookmarking services can help company’s...

Just back from a rewarding trip to SES Chicago – thanks to Kevin Ryan and crew for a fantastic conference once again – and although I had...

Lately, although supremely busy with client work, an upcoming move, and speaking engagement at the beginning of December, there has been...

Taglines have always played an important role in distilling a brand’s essence into a short and memorable phrase that hopefully resonates...

Driving around Windsor last weekend was pretty depressing. Empty new car plants; too many fast food and big box shops to fill in the...

We all know the feeling – a new product or service, an exciting pitch, the need to breathe new life into an existing product, etc. – the...

The time has come to talk my friend… of new beginnings and conversations ’round the bend… Today felt like a good day for a bit of a riff....

During brand planning one of the first things you do is develop, and/or analyze the SWOT. You look at the company's strengths, its...

This weekend the definition of “social media” and the relevancy of the “social news release” had the blogosphere all a twitter. Everyone...

A lot has been written in the past couple of days surrounding the Google purchase of YouTube for $1.65 billion in stock, so I won’t...

Following up on two great posts by Sean @ Buzz Canuck & Colin @ Canuckflack that started the “22 Immutable Laws” series based on the...

SC Johnson recently launched an integrated campaign for their new product – Scrubbing Bubbles Automatic Shower Cleaner. The campaign hits...

Do you always know exactly what you want? Do you know exactly the kind of movie you want to see, book you want to read, or music you want...

It seems as if everywhere you turn these days social networking, UGC, and viral marketing are the hot topics – and for a good reason....

In a welcome and obviously well strategized move, Miller Brewing Company has stepped full force into the blogging world with their new...

I’ve been thinking a lot about integration recently. What it means, how to achieve it, is it really possible, the gamut. Well as it...

I’m not surprised Nissan would come out in favour of increased spend online and in alternative mediums vs. traditional broadcast. They’re...