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Professional Development: Pandemic Edition
In professional news, or, how I spent my lockdown’s, I’ve been on a certification journey in three separate fields – psychology, digital...
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(3i): innovate. integrate. ignite.
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Apr 15, 20212 min read
Understanding FBA (Fulfilled by Amazon) vs. Prime: A brief explainer
Fulfilled by Amazon vs. Amazon Marketplace and shipped via Prime Shipping.
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tamera
Mar 20, 20122 min read
The 'Canadian Digital Living Room' research
Do you have kids? Are you a 5-screen household? If so, you aren’t alone. That’s the number of screens (TV, mobile, tablet) that the...
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tamera
Aug 3, 20103 min read
Should you play it safe with location-based social networks?
Last week Forrester released a report advising most marketers wait to use location-based social networks (LBSN) as only 4% of the US...
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tamera
Sep 22, 20093 min read
Experience Is Everything: Joining Teehan+Lax as Partner- Strategic Consulting
It’s a been a wonderful road watching technology, marketing and social communications evolve on the web over the last 15 years, and it’s...
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Sep 2, 20091 min read
Social Communications is NOT Digital Expertise
A lot of chatter these days in social media circles is about new hires, or old guards, having “digital expertise” when what they really...
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May 11, 20091 min read
Upcoming event: Search Engine Strategies Toronto
This June 8 & 9th the Search Engine Strategies conference will return to Toronto. I had the pleasure of speaking at the event in 2007 and...
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Apr 28, 20093 min read
CluetrainPlus10: Theses 23 “Positioning”
It feels like yesterday at times when the Cluetrain Manifesto was published, but in reality it’s been 10 years since the seminal, and...
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tamera
Mar 29, 20093 min read
Can we stop being so defensive about the tools we use?
This is a bit of a rant about something that is occuring all too frequently these days on my favourite social tool – Twitter. Yesterday...
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tamera
Mar 24, 20091 min read
Ada Lovelace Day – recognizing women in technology
March 24, 2009 is Ada Lovelace day and people from around the world are marking the occassion with blog posts recognizing important women...
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Feb 18, 20092 min read
Integrating social feedback long-term within the organization is a must
With the constant drumbeat of the need to track feedback and respond within social networking channels online it is not surprising that...
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tamera
Nov 24, 20084 min read
Twitter: insight, engagement, affinity and stepping outside the echo chamber
I’ve been using Twitter for what feels like forever, but is probably closer to 18 months (internet years are the new dog years), and as...
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tamera
Oct 28, 20084 min read
Toronto Web 2.0 Summit – step in the right direction, epic fail, or a bit of both?
This week the City of Toronto held a Summit to discuss how Web 2.0 (or the social web) can “increase civic engagement, reach all...
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tamera
Aug 15, 20083 min read
What’s so ’social’ about product pitches?
Or when did social media become all about online PR? As things have evolved these last two+ years in the digital social space one thing...
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tamera
Jan 11, 20082 min read
Eight online tools I can’t do without (so far)
.. well, technically 11, but they are housed under the same ‘umbrellas’… :) Continuing with my theme of 8 and ‘08, I’ve been giving some...
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tamera
Nov 21, 20071 min read
Google Maps as Wiki
Google Maps now allows users to edit and move the marker location of their home or business with a registered account. There are a few...
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Nov 20, 20072 min read
I’ve just about had it with iTunes
Yes, I am speaking "blasphemy". I am sick of iTunes and am seriously considering going back to using Windows Media Player as my default...
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tamera
Nov 9, 20072 min read
Will there be a bubble for Web 2.0?
Lately, although supremely busy with client work, an upcoming move, and speaking engagement at the beginning of December, there has been...
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tamera
Sep 16, 20072 min read
Windsor could turn a negative into a positive
Driving around Windsor last weekend was pretty depressing. Empty new car plants; too many fast food and big box shops to fill in the...
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Dec 15, 20061 min read
Flying zebras and marketing theories
Last night I was sitting at my kitchen table with a glass of wine having a blast interacting with fellow CaseCampers in Second Life. It...
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