As social media platforms and participation become ubiquitous amongst all demographics it’s more important than ever to understand how to...

Do you have kids? Are you a 5-screen household? If so, you aren’t alone. That’s the number of screens (TV, mobile, tablet) that the...

There are an abundance of social networks vying for your attention as the social web matures. Not all of them “stick”, but the ones that...

I know I’ve been a bit cagey about what I’ve been up to the last two months, but the time has come to share the great news! I’m joining...

Last week Forrester released a report advising most marketers wait to use location-based social networks (LBSN) as only 4% of the US...

A lot of ink has already been written about why Old Spice owned the Internet last week, and I don’t want to rehash the various aspects...

Part of what I strive to understand each and every day is what I don’t know, and being okay with it. It’s tough when you’re a...

As the social space matures and companies recognize that they can no longer afford to ignore the “fad” that is social media, a common...

My presentation from the Executing Social Media Conference in Toronto today - Accelerating your corporate reputation with social media:...

It’s a been a wonderful road watching technology, marketing and social communications evolve on the web over the last 15 years, and it’s...

There are times when it seems everyone is talking about integration without actually looking at what integration truly means. It becomes...

A lot of chatter these days in social media circles is about new hires, or old guards, having “digital expertise” when what they really...

We’ve all heard the adage: Content Is King. With social media the discussions/ tips abound about creating content people want to engage...

Being present online these days is standard for any company whose customers can be found in this medium, be it with a website, or taking...

In digital marketing best practices one of the key questions any company needs to answer from the visitors perspective in regards to the...

(hint, it’s not to validate the tool your consultant has chosen as their favourite) Recently a lot of research has come out that shows...

As I browse my RSS feeds and listen in on conversations on Twitter I am seeing a theme emerge where what appears to be rewarded is the...

Blending personal with marketing is something I have done for years, some would say it’s a character flaw as I’m constantly looking at...

This June 8 & 9th the Search Engine Strategies conference will return to Toronto. I had the pleasure of speaking at the event in 2007 and...

It feels like yesterday at times when the Cluetrain Manifesto was published, but in reality it’s been 10 years since the seminal, and...