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(3i): innovate. integrate. ignite.
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tamera
Feb 20, 20072 min read
Who do you “trust”?
Collin at RadicalTrust.ca has a good post up about, well, radically trusting your customers. I have another post noodling around in my...
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tamera
Feb 7, 20071 min read
Hot news on an icy day in T-dot
The time has come to talk my friend… of new beginnings and conversations ’round the bend… Today felt like a good day for a bit of a riff....
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tamera
Feb 6, 20072 min read
Giving the consumer a seat at the table
During brand planning one of the first things you do is develop, and/or analyze the SWOT. You look at the company's strengths, its...
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tamera
Jan 23, 20072 min read
Telling the brand story: is it the one your customers care about?
Spike Jones at The Daily Fix has a good post up titled: Further Proof Traditional Advertising Is Losing It's Grip. Spike points to the...
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tamera
Jan 22, 20073 min read
I’m confused. Who are you targeting?
This weekend the definition of “social media” and the relevancy of the “social news release” had the blogosphere all a twitter. Everyone...
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tamera
Jan 16, 20071 min read
The President of India has a question
I love this. It really speaks to the ability of the internet to create a global community; building on each others thoughts, experiences...
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tamera
Jan 10, 20072 min read
5 things you didn’t know about my dog
As the meme keeps spreading around the internet I find myself tagged again by my friend Andrew over at Traffick, who has really done the...
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tamera
Jan 4, 20072 min read
Toyota’s Hybrid “community” needs a social media remedial
I came across an announcement on MediaPost about the re-launch of the Toyota Hybrid community website and decided to check it out (note...
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tamera
Dec 31, 20062 min read
How’s your health?
As the year winds to a close amid a whirlwind of Web 2.0 and social media predicitions, reflections, and good vibes, I’ve gotten to...
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tamera
Dec 17, 20063 min read
The ‘cult’ of The Hip: the music, the community, the integration
I’ve been meaning to write about this community engagement success story for a while now, but haven’t gotten around to it yet. It’s one...
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tamera
Dec 15, 20061 min read
Flying zebras and marketing theories
Last night I was sitting at my kitchen table with a glass of wine having a blast interacting with fellow CaseCampers in Second Life. It...
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tamera
Dec 9, 20061 min read
5 things meme
I’ve been tagged by Eden (who has a most excellent shopping blog) with the “5 things you didn’t know about me” meme… So here goes: I hate...
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tamera
Dec 7, 20061 min read
What PR can learn from Interactive agencies
The last week has been all a buzz with the release of the first Social Media Press Release in Canada (according to Ed Lee) by Weblo &...
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tamera
Dec 4, 20064 min read
Look honey, it’s Web 1.0!
I used to be a prolific online shopper when I lived in the States. I was one of bluefly’s first customers and used to get a big box at...
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tamera
Dec 1, 20063 min read
And now for a little perspective…
I have a big problem with sloppy generalizations. Each time I come across one I get ticked off. Unfortunately once I get into that...
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tamera
Nov 20, 20062 min read
The changing anatomy of my online behaviour
Over the last 2 weeks I’ve noticed something about my online habits – they were being driven by primarily offline stimuli or personal...
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tamera
Nov 10, 20061 min read
What is a conversation?
Can you define a “conversation”? And if you can, who decides which is the “right” definition? Can you have a conversation without being...
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tamera
Oct 24, 20061 min read
Details, details, details…
We marketers/ ad people have been devoting an awful lot of space on our blogs talking about engaging the community, understanding your...
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tamera
Oct 10, 20063 min read
GooTube opens the door to deep content
A lot has been written in the past couple of days surrounding the Google purchase of YouTube for $1.65 billion in stock, so I won’t...
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tamera
Oct 9, 20061 min read
The United Nations makes social media a priority
In their Millenium Campaign to eradicate poverty, the UN is actively & innovatively engaging in the social media space. In order to reach...
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