top of page
(3i): innovate. integrate. ignite.
Search
tamera
Oct 9, 20063 min read
101 bloggers and podcasters share their tips
Ted Demopoulos, co-author of Blogging for Business with Shel Holtz, has a new book on shelves in early November (if not sooner, according...
5 views0 comments
tamera
Oct 4, 20062 min read
The Bengals engage their fans
I’ve always been a Bengals fan. Well, perhaps more accurately, I was a Boomer Esiason fan (as well as a Joe Montana fan, which caused a...
5 views0 comments
tamera
Sep 22, 20061 min read
Weird Al and AOL need a mash up
Poor Weird Al. His video “White & Nerdy” was leaked to YouTube before it had a chance to premiere on AOL, and now AOL has decided not to...
8 views0 comments
tamera
Sep 19, 20062 min read
Integration, Innovation, and the Big Idea
Can you develop a “big idea” in this day and age and then decide how to disseminate it? It’s a question that’s been on my mind for the...
3 views0 comments
tamera
Sep 6, 20062 min read
3 Lessons for Starbucks
Starbucks Coffee recently found themselves in the position of revoking a coupon they distributed to employees in the Southeastern US, as...
8 views0 comments
tamera
Sep 6, 20062 min read
Are you your customer?
One of the first rules of interacting and engaging with your customer is actually knowing who they are and what they think about your...
4 views0 comments
tamera
Aug 31, 20062 min read
Scraping around YouTube
The Wall Street Journal’s Lee Gomes has been scraping around YouTube and comes up with some fascinating numbers: In one month the number...
3 views0 comments
tamera
Aug 26, 20061 min read
The 22 Immutable Laws of Customer Engagement
Following up on two great posts by Sean @ Buzz Canuck & Colin @ Canuckflack that started the “22 Immutable Laws” series based on the...
1 view0 comments
tamera
Aug 25, 20062 min read
But if it isn’t a good movie…
The box office disappointment, and subsequent rear view mirror gazing, of Snakes on a Plane opening weekend should really come as no...
3 views0 comments
tamera
Aug 25, 20062 min read
Colbert gets TV/ web integration
Leave it to a fake anchor on a comedy network to provide a great example of TV/ Internet integration done right. Stephen Colbert & The...
2 views0 comments
tamera
Aug 23, 20062 min read
Xbox dives into UGC
In a bold move sure to please gamers and artists alike, Microsoft will release a consumer version of their Xbox game design software this...
4 views0 comments
tamera
Aug 9, 20062 min read
Looking beyond the obvious
SC Johnson recently launched an integrated campaign for their new product – Scrubbing Bubbles Automatic Shower Cleaner. The campaign hits...
5 views0 comments
tamera
Aug 6, 20062 min read
More NSN (niche social networking)
A recent new start-up in the social networking space is Toronto-based Sneakerplay who are in invite only beta. The site aims to be a...
3 views0 comments
tamera
Aug 1, 20063 min read
The Wiki-ing of Culture?
Do you always know exactly what you want? Do you know exactly the kind of movie you want to see, book you want to read, or music you want...
6 views0 comments
tamera
Jul 28, 20061 min read
‘The Chain’ leads to powerful UGC
Nike’s “The Chain”, part of their efforts to loosen the stranglehold Adidas has on the soccer market, is an example of how UGC can work...
2 views0 comments
tamera
Jul 26, 20064 min read
Viral marketing goes mainstream
It seems as if everywhere you turn these days social networking, UGC, and viral marketing are the hot topics – and for a good reason....
3 views0 comments
tamera
Jun 28, 20062 min read
Brewblog serving up engagement
In a welcome and obviously well strategized move, Miller Brewing Company has stepped full force into the blogging world with their new...
3 views0 comments
tamera
Jun 27, 20062 min read
Interruption vs collaboration and community building
Quite a few different posts recently have brought up the subject of collaboration online, time management or interruption, and community...
4 views0 comments
tamera
Jun 24, 20062 min read
Blogging cornerstones revisited
In my last post about what I consider to be cornerstones of blogging, I mentioned interacting with the community and soliciting direct...
2 views0 comments
tamera
Jun 16, 20063 min read
Search, social networking and privacy issues
Recent news has MySpace looking to outsource its search advertising capabilities to Google, Yahoo!, or MSN. This deal would be a complete...
5 views0 comments
bottom of page